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7 Simple Tips to Promote Your Event Effectively

October 30, 2018
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Event planning is in itself a time-consuming, challenging task. But what about promoting the occasion? You need an efficient strategy to be able to spread the word to people who can be your potential guests and customers. How can you make sure that your occasion will be both successful and profitable?

Below are some tips by big event management companies you should keep in mind.

1. Incorporate plenty of links to your posts.

Social media is the one of the best avenues to promote your special occasion. No matter how big or small your event is, you should implement a social media strategy that will help you spread the word about it. Choose the right platform, and make sure to communicate the message in an efficient and timely manner.

2. Produce at least a single print ad.

At this day and age, the digital landscape is the way to go when promoting an event, product or service. However, don’t single out print media just yet. Remember that there is always high traffic in social media, so there is still a chance that many people will not see your posts. Print ads is still an effective approach to reach a particular target market.

3. Direct mail can be an effective promotion strategy, if done right.

Have you considered including direct mail in your event promotion strategy? If you really want to reach out to your target audience, this can definitely get the message across. It can be a bit expensive, but it is more personalized. Make sure to add a call to action, and trackable link so you can monitor the event registration outcome.

4. Make it personal.

The best event invitation is the most personalized and unique one. If you really want to boost your event’s attendance, see to it that your invite is captivating and exclusive. There should be a one-of-a-kind vibe that your audience wouldn’t want to miss.

5. Discuss all promotion options with your client.

Maintain a good relationship with your clients by communicating well. When it comes to promotion, it’s best to discuss all the possibilities. Give them all possible options, as much as possible. You and your client must always be on the same page.

6. Know and understand your audience.

This is the key to success and establishing good relationships. If you know and understand your audience, you can mount your event based on their likes and interests. Why don’t you post surveys and simple questions on social media? Read the answers of your followers, and use this as a guide for your upcoming events.

7. Keep your messages simple.

Your target market is composed of busy people. Everything you write on invitations, whether print or online, should be straight to the point. Keep in short and sweet, and consistent across all platforms.

4 Must-Do Event Planning Social Media Tips

October 24, 2018
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Introduction

What do people usually do nowadays, especially if they’re going to an event? They usually share their plans on social media and they also talk about the things that happened after the event as well.

Therefore, it is part of your job as an professional event planner to make sure that your guests and attendees will start posting about the occasion onto their social media accounts to help you gain more coverage.
Here are some must-do tips for you to follow when planning an event:

1. It Starts with the Marketing

In the past, I’ve had a number of events that really didn’t have a lot of attendees. It turns out that my marketing efforts were just not enough because I really did not pay a lot of attention to it.

As soon as I started focusing on my marketing campaign, all of the events thereafter have become quite successful and loud. Marketing is a promotional tool that event planners should always use to make sure that the event is going to be jam-packed with a lot of guests.

One tip I can give you is that you need to create these “personas” or simply put, you have to create a character that represents the typical audience you want to attract to the event.

After making such, you will then ask questions like, “what will entice me to join in?” and “is it going to be fun?” Structure some questions around those themes and you can better come up with a marketing campaign.

2. Make Sure It is Easy to Share

So, you’ve started marketing the event. You’ve posted it on your own website as well as your other social media accounts. If you have shared the event and posted it on most of the platforms, you have to make it a point that it can be easily shared by the public.

Suppose that you’ve posted about the event on Facebook, make the post go public so that it can easily be shared with the attendees’ peers. Also, it would be best that you market the occasion to as many popular social media sites as possible.

3. Keep Them Engaged During the Event

People will not hesitate to share their experience, especially if they’re having fun. Plan some activities ahead that will encourage customer engagement.

Have a dance party afterward or perhaps some form of entertainment and people will instantly snap a photo or a couple of them and post it on their social media accounts. Don’t forget to leverage the power of hashtags since it can really help boost the popularity of your event.

4. Don’t Forget to Follow Up Afterward

Once the event is over, your job is actually not done yet. You then have to follow up on your guests by sending out some short survey forms for them to answer.

Ask them questions about the event- if they enjoyed it, what could have been improved, and what
they would like to see in the next similar occasion.

Knowing about what they want will really help you in your future events, so be sure to follow up with them afterward.

Conclusion

Social media is a powerful platform that event organizers should leverage. Making the event as memorable as possible will help its popularity since attendees will surely share their wonderful experience on the platform.